August 21, 2014 samagratech

​#OneToiletWill make healthy habits stick

#OneToiletWill make healthy habits stick. – August 21, 2014

The scene of open defecation is a major threat to the hygiene of the ones immediately exposed, especially for children who play with their own excreta (and of others). Diarrhea kills more children than malaria, AIDS, and measles combined. One toilet in a house will stick healthy habits and reduce child mortality. Do you know that 75% penetration of sanitation in an area results in 45% reduction of diarrhea? But how do we encourage healthy habits that reduce open defecation practice? Just building toilets is not an answer.For us at Samagra, Toilet Design is as much about ART as it is about Science & Technology. By combining Spatial Photography, User data and Insights, Technology, with Psychology and Architecture, we design toilet buildings that promote behavior change.

We call it BABCHA (Building As Behavior Change Aid).

#OneToiletWill make healthy habits stick. We firmly believe so!

 This story is originally shared on Facebook Loo Rewards Page.
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